Privacy Policy

1. Introduction

At Liaotiyi ("we", "our", or "us"), we respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website (liaotiyi.com), interact with us, or purchase our products.

We adhere to the General Data Protection Regulation (GDPR) and Irish data protection laws. This policy informs you about your privacy rights and how the law protects you.

2. Data Controller

Liaotiyi is the data controller responsible for your personal data:

Liaotiyi Ltd.
6 Fern Road, Sandyford Business Park
Dublin, D18 FP98, Ireland
Email: privacy@liaotiyi.com
Phone: +353 1 556 6512

3. Personal Data We Collect

We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped as follows:

3.1 Information You Provide to Us

Identity Data: First name, last name, username or similar identifier
Contact Data: Email address, telephone number, postal address
Financial Data: Payment card details (processed securely through our payment processors)
Transaction Data: Details about payments to and from you and products you have purchased
Profile Data: Your preferences, feedback, and survey responses
Marketing Data: Your preferences in receiving marketing from us
Communications Data: Includes messages, emails, and other communications you send to us

3.2 Information We Collect Automatically

Technical Data: Internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website
Usage Data: Information about how you use our website and services

4. How We Collect Your Data

We use different methods to collect data from and about you, including:

Direct interactions: When you contact us, create an account, place an order, subscribe to our newsletter, or provide feedback
Automated technologies: As you interact with our website, we automatically collect Technical Data. We use cookies and similar tracking technologies. See our Cookie Policy for details.
Third parties: We may receive personal data about you from various third parties such as analytics providers, payment service providers, and shipping companies.

5. How We Use Your Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

5.1 Purposes and Legal Bases

Purpose	Data Types	Legal Basis	Retention Period
To register you as a customer	Identity, Contact	Performance of a contract with you	7 years after last purchase
To process and deliver your order	Identity, Contact, Financial, Transaction	Performance of a contract with you	7 years for tax purposes
To manage our relationship with you	Identity, Contact, Profile, Communications	Performance of a contract; Legal obligation; Legitimate interests	7 years after last interaction
To send you marketing communications	Identity, Contact, Marketing	Consent	Until you withdraw consent
To improve our website and services	Technical, Usage	Legitimate interests	26 months in aggregated form

6. Data Sharing

We may share your personal data with the following categories of recipients:

Service providers: Payment processors, shipping companies, IT service providers, and marketing platforms that help us run our business
Professional advisers: Lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services
Tax authorities, regulators, and other authorities: Who require reporting of processing activities in certain circumstances

6.1 International Transfers

Some of our external third parties are based outside the European Economic Area (EEA), so their processing of your personal data may involve a transfer outside the EEA.

Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection by ensuring at least one of the following safeguards is implemented:

Transferring data to countries that the European Commission has deemed to provide an adequate level of protection
Using specific contracts approved by the European Commission (Standard Contractual Clauses)
Where we use providers based in the US, we may transfer data to them if they are part of an approved certification mechanism

7. Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. These include:

Encryption of sensitive data
Secure storage systems
Regular security assessments
Staff training on data protection
Access limitations to those who need it for business purposes

We have procedures to deal with any suspected personal data breach and will notify you and applicable regulators of a breach where we are legally required to do so.

8. Your Legal Rights

Under the GDPR, you have the following rights regarding your personal data:

Right of access: You can request copies of your personal data.
Right to rectification: You can request correction of inaccurate or incomplete data.
Right to erasure: You can ask us to delete your personal data in certain circumstances.
Right to restrict processing: You can ask us to suspend processing of your data.
Right to data portability: You can request transfer of your data to another organization or directly to you.
Right to object: You can object to processing based on legitimate interests, direct marketing, or research/statistical purposes.
Rights related to automated decision-making: You have rights regarding automated decision-making and profiling.

To exercise any of these rights, please contact us at privacy@liaotiyi.com. We may need to request specific information to confirm your identity.

9. Cookie Management

Our website uses cookies to enhance your browsing experience. You can manage your cookie preferences at any time by clicking on the "Cookie Settings" link in our website footer or by clicking here.

For detailed information about the cookies we use and how we use them, please visit our Cookie Policy.

10. Changes to This Privacy Policy

We may update this privacy policy from time to time. The updated version will be indicated by an updated "Last updated" date at the top of this page. We encourage you to review this privacy policy frequently to stay informed about how we are protecting your information.

11. Contact Us

If you have any questions about this privacy policy or our privacy practices, please contact our Data Protection Officer:

Email: privacy@liaotiyi.com
Postal Address: Liaotiyi Ltd., 6 Fern Road, Sandyford Business Park, Dublin, D18 FP98, Ireland
Phone: +353 1 556 6512

You have the right to make a complaint at any time to the Data Protection Commissioner (DPC), the Irish supervisory authority for data protection issues (www.dataprotection.ie). However, we would appreciate the chance to deal with your concerns before you approach the DPC, so please contact us in the first instance.